Newsroom

Press & News

Announcements, milestones, and media coverage from Pastel Capital.

AnnouncementOctober 1, 2026

Pastel Capital Launches pastelcapital.com

Pastel Capital officially launches its public-facing website, providing founders and investors with a direct window into the firm's investment thesis, portfolio of 78 companies, and the Brandflow.Cloud™ framework.

PortfolioOctober 1, 2026

Pastel Capital Portfolio Reaches 78 Companies Across 20+ Sectors

Pastel Capital's portfolio now spans 78 companies across more than 20 deep-technology sectors including FinTech, Space, Game, Robotics, Beauty, Drone, Legal, and more — reflecting the firm's commitment to backing founders at the frontier of technology and human experience.

FoundingJanuary 1, 2021

Mr. Liad Goren Founds Pastel Capital in Los Angeles

Mr. Liad Goren — CPA, Esq., United States Marine Corps Veteran, and a UCLA Bruins and Cal Poly Mustangs alumnus — establishes Pastel Capital in Los Angeles, California, with a mission to invest in people building things that matter. The firm's four pillars — Civil Equity, Creativity, Moonshot Projects, and Brandflow.Cloud™ — define a founder-first approach built for the long term.

Media inquiries

For press inquiries, interview requests, or media kit access, please reach out to our team.