Our Team

Our Team

The founder and people behind Pastel Capital (Infant Industry Incubator) are a group of like-minded tinkerers and thinkers who stand by the Founding Fathers and Mothers of Life, Liberty, and Pursuit of Happiness. We stand by the United States of America Ideals and support all our Veterans and Global Allies.

Mr. Liad Goren

Mr. Liad Goren

Founder and Visionary

CPAEsq.U.S. Marine Corps VeteranUCLA & Cal Poly Alumnus

Additional Visionaries to Come

Our Operating Principles

Clarity

We communicate with precision and purpose. Our commitments are unambiguous, our expectations transparent, and our counsel grounded in fact.

Long-Term Orientation

We evaluate opportunities through a multi-decade lens. Sustainable value creation requires patience, discipline, and the conviction to stay the course.

Accountability

We hold ourselves to the same standard we set for our portfolio. When we make a commitment, we honor it — to our founders, our partners, and our mission.

Pastel Capital

We invest in people building things that matter — with fair terms, deep conviction, and a long view.

© 2026 Pastel Capital Inc. All rights reserved.
Made with 🧡 in the United States of America with our Global Allies.

Privacy PolicyTerms of Use

Equity. Creativity. The long term.