Our Team
Our Team
The founder and people behind Pastel Capital (Infant Industry Incubator) are a group of like-minded tinkerers and thinkers who stand by the Founding Fathers and Mothers of Life, Liberty, and Pursuit of Happiness. We stand by the United States of America Ideals and support all our Veterans and Global Allies.

Mr. Liad Goren
Founder and Visionary
Additional Visionaries to Come
Our Operating Principles
Clarity
We communicate with precision and purpose. Our commitments are unambiguous, our expectations transparent, and our counsel grounded in fact.
Long-Term Orientation
We evaluate opportunities through a multi-decade lens. Sustainable value creation requires patience, discipline, and the conviction to stay the course.
Accountability
We hold ourselves to the same standard we set for our portfolio. When we make a commitment, we honor it — to our founders, our partners, and our mission.
